How to Run Your Podcast with Affiliates
Interested in monetizing your podcast? Teaming up with an affiliate is a good way to earn a side income. Here’s how to run your podcast with affiliates. Understand how you can earn, know what you can do, and be more effective in running your podcast!
1. Understand Affiliate Marketing
Having affiliates in the field provides you with more opportunities to extend and expand your reach. Working with them means being a part of a larger company, where you can have special links or codes to services or products.
Your task is to use those links in your podcast to promote the service from that company. By doing so, you earn a commission for the responses you get.
What makes it great for podcasters?
It adds value to your listeners and to your show in general. Through affiliate marketing, you provide valuable services that your listeners can use. This way, you help them decide which to buy.
People listen to your podcast because they trust you. They know you are sharing something useful. And, you are doing them a favor by promoting something of value.
The deal is…
You earn for helping them out. And, you earn based on performance.
Note, however, that affiliates are different from sponsors. Sponsors are more specific. They typically have a set of criteria for podcasters to meet.
Some may require you to have at least three thousand listeners—it varies. The point is you serve as their brand ambassador, and they invest on your good image to keep purchases flowing from your podcast.
The guidelines aren’t as strict in affiliate marketing. You can earn via:
- Direct sales from the link in your podcast (pay-per-sale)
- Any type of acquisition on the links you provide (pay-per-action)
- Each click from the links (pay-per-click)
- 1,000 views or exposures that the company receives (pay-per-mille)
Lots of affiliates exist for both small and large podcasts. Popular choices are Audible, Blubrry, and Amazon. The more consumers you have, the more commission you get.
2. Promote Trust
One important thing…
Listeners look up to you. When you connect with a company, you’re telling your listeners that they can also be trusted. Unfortunately, not all affiliates provide good quality. Some could exist purely for profit.
Here’s a list of things to consider when registering for an affiliate program:
How long has the company been in the field? What do people say about them?
Regardless of size, you want to ensure that the company is reliable. They should stay true to what they claim they are. Having a good name in the industry makes it easy to attract people. For this, you’d want an affiliate with a good identity.
Your listeners could be looking for a product, but don’t know which brand to use. Promoting your affiliate is a good way to help them decide the best. You don’t want them to use something unreliable. Doing so could also harm the trust that listeners placed in you.
Have you tried the product? Can it benefit your listeners the same way it did to you?
Being an affiliate is more than just earning money. You become a brand ambassador, too. This makes you a prime example or reason why people buy the product.
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” -Jeff Bezos
Your experiences are reflected in the ideas, links, products, and other such things that you place in your podcast. And, people will pick them up according to how you present them.
When you’ve experienced the brand yourself, you become more effective in sharing why and how it works. Who doesn’t appreciate a good review? Since you’ve tried the product, you understand its pros and cons.
This way, you provide people with a better experience in your show. They understand why you adhere to the product.
The more insights you give, the more reasons people have to click on the affiliate link. And, that is exactly what you want to happen.
How long does the service or product run? Is it available only for a specific period?
Long-term services provide a steady flow of earnings. They assure you and your listeners that they are available anytime of the year. This makes them better compared to those that run only for few weeks or months.
Short-term services are means to earn as well. You don’t want to miss an opportunity if possible. They may require a certain amount of effort, but you can invest on them if they are worth it. As they say, why turn down a good offer?
A word on trust:
Some podcasters share how companies mock them when they register for their affiliate program. No matter how painful it is, the truth remains: companies like to connect with podcasts that have a good name just as podcasters like to connect with reliable companies.
The thing is…
Influence matters. It affects people’s trust. It affects the way companies and listeners perceive things. The good news is there are lots of affiliate programs available—lots of options to choose.
What matters is you maintain the trust, and promote a healthy relationship between your podcast show, listeners, and affiliates.
3. Be Creative in Your Approach
How do you promote affiliates? Believe it or not, there are more ways apart from simply mentioning them in your show. The key is to be creative. Think of how you could effectively present the product to people.
Here are some OTHER ways:
a) Air an Episode about the Product
This works best if the product is very much related to your line of interest. In the episode, you can talk about some updates, experiences, tips, features, and any useful insights about the product.
This way, you provide people with a more meaningful experience. You help them understand and see why they too should choose the product. That’s how you get their attention.
You can end with a call to action, and attach links in your show notes.
b) Create a Page that Lists All of Your Affiliates
You can have as much affiliates as you can. And, you can start with a small number of good affiliates to promote. The key is to make them convenient for your listeners.
Organize them in a way that people can easily refer to them. You can build a page that’s solely for your affiliates. This way, people won’t have a hard time finding and revisiting episodes where you may have promoted those links.
They can directly visit the page, and check them when they like.
c) Produce a Webinar about the Product
Webinars are great ways to better educate people about the affiliate product. You can schedule it, and promote the webinar weeks before its release.
Prepare for it like you would in your regular episodes. Think of what people can benefit from the product, and use those ideas in promoting and producing the webinar.
Once you have your audience, make sure to inform them where and how they can avail the product. Repeat it at the end of your webinar to help them remember.
d) Write a Comprehensive Review
Just like webinars, reviews educate people about your affiliate product. They provide the “why” that people need to know.
You can compare the product against a different brand, or specify its notable features. Consider how people should perceive it, and support it with facts. You can also go back to its history, or share your experience with it.
However you present it, your goal is to help people understand its benefits. And, make your words simple for everyone to comprehend. Don’t forget to insert the affiliate links in your copy.
You can place it at the end of your review to make it standout.
e) Design an Infographic to Share on Social Media
Like they say, people’s judgments are results of what they see. Visuals are powerful ways of informing people on what to believe and why. How they perceive something influences their response.
You can research about your affiliate product, and create an infographic about it. Design it according to what you want to share. Use graphs, vectors, fonts, colors that will complement your ideas.
Don’t forget to include the affiliate link or code. You can place it at the end of the infographic. Once done, distribute it on social media or other platforms—distribute, distribute, and distribute to keep your commissions coming.
4. Track Your Affiliate Success
After doing all those marketing efforts, here’s the exciting part: track your affiliates to check the number of conversions or acquisitions. You can do what some podcasters do. They just keep promoting and distributing information, and check on the progress after a couple of weeks or months.
The choice is yours.
To stay updated with your affiliate success, you can use a tracking software such as CAKE and HasOffers. They provide you with reliable metrics and other features that you can use like security from frauds and currency converters.
5. Maintain Your Focus
Affiliate marketing is a good way to earn extra income. It may help especially when you’re not receiving much traffic in your podcast. Some podcasters even find it as a lucrative way of earning.
The opportunity to earn can easily stray you from focusing on more important aspects of your podcast. Quality content still rules if you want people to keep on following your show.
If you stay consistent in providing valuable content, you have a higher chance of earning from your affiliate links. Without listeners, what good will your affiliates be?
Remember why you started podcasting. Focus on it, and let it drive you to success.
Do you have other great ideas about How to Run Your Podcast with Affiliates? Feel free to leave your comments or suggestions. We love hearing from you!