Social media present a rich field of potential listeners to podcasters. But how can Facebook and other social media platforms effectively drive in these listeners? Read on to understand what social media can do for your podcast.
Needless to say, relationships with listeners is critical in any podcast show. It’s not enough to simply connect; strengthening the relationship matters as well.
The thing is…
Podcasting is not just about you discussing ideas that you are passionate about. It requires you to reach out to people and be heard. And, it’s exactly what social media can help you with.
It empowers you to engage with people in your niche, a variety of people from around the world. Here are some of the things you can do:
1. Stream Podcast Episodes
How can people access your podcast? Is it through podcast apps? Your own podcast website, perhaps?
An interesting study by Edison Research shows that 78% of listeners use social media. Facebook stands in the lead with 93% of them. Consider how much you can do and how far your podcast can go with these social media platforms.
“In Social Media the ‘squeaky wheel’ gets the oil. You have to put yourself out there, to find people who will relate or even debate with you, depending on what you are looking for.” -Jessica Northey
Many ways exist for you to interact with your audience. Streaming your podcast episodes is just among them.
You can register with SoundCloud, and link your Facebook, Twitter, Tumblr, or Google+ accounts. Simply go to Connections tab inside Settings.
For Facebook in particular, SoundCloud will direct you to connect a specific personal profile. Once done, it will also show all the admin pages you have. You can choose to disconnect them individually anytime.
The same goes with the other social media platforms that you can connect with on SoundCloud. It will post automatically on your accounts every time you publish a new public track.
You can also share them anytime you want by clicking on the corresponding social media share button under the waveform in SoundCloud.
Other ways of streaming your podcast exist.
You can create a video with your episode track, post it on YouTube, and share it to your respective social media account. Or, you can also stream it live using Facebook Live Audio which may not yet be available in all countries as of today. Creativity is key.
2. Post, Post, and Post Consistently
If you visit the social media accounts of top podcasts and podcast hosts, you’ll find how their posts vary. Consider the Night Vale Radio on Twitter. They use photos, text, videos, GIFs, and share posts from other accounts.
What this does is…
They position themselves as a melting pot of the interests that exist in their niche. At one time, they could post about an update on an event that they are in. On another day, they could post a simple thought they have.
Sometimes people get bored with seeing the same form of media. That calls you to vary your posts. You may even have to allow posts from others.
“Variety is the spice of life.” -Anon
How do you make a relationship interesting? Podcasting opens you to relationships that you can hone. And, it requires dedication to make it last.
In an interview with Tom Bilyeu, Simon Sinek shares how consistency impacts relationships. It is not the things you do, but the overall result of those things.
The same applies in building your relationship with listeners. Time and making them aware of your efforts play an important role in keeping up with them. That spices up the connection you have.
When it comes to social media, you can consider when your target listeners are most active. Use those time slots to post valuable content, and do it regularly.
3. Reply to Comments or Queries
From a listener’s perspective, who would you follow: the podcaster who spends time with you or the one who doesn’t?
“Communication is the fuel that keeps the fire of your relationship burning. Without it, your relationship goes cold.” -William Paisley
As cliche as it sounds, communication matters in relationships. It’s a two-way process which requires both parties involved to listen and respond appropriately.
It’s natural for podcasters to have a lot of things to do. The production process alone involves a lot of tasks. But, you can choose to spare some time to engage with your listeners.
Check whether they have something to tell you via reviews, emails, or social media comments. You’ll never know who you are influencing unless you take some time to check who they are.
Tweets, comments, likes, and other forms of engagement allow you to be familiar with your listeners. That could spark new ideas that you can talk about in your podcast or ideas on how you can improve your show.
The key is to make time even just for 5 minutes a day to scroll through your notifications or home feed in social media. Use that time to learn what keeps your niche up and going.
4. Use Relevant Hashtags
How do people find you on social media, particularly on Twitter and Instagram?
Hashtags (#) attract people. Hashtags place your social media posts in feeds linked to them. People can type in hashtags in search boxes, and be guided to your post and account.
What’s important, however, is you ensure your hashtags have something to do with your post. Make them relevant. Otherwise, your posts can appear as spams that take advantage of the opportunity.
5. Consider Chatbots
Chatbots are slowly changing the way people interact in the internet.
They are automated conversations that are initiated by users. It’s a new way to market your podcast brand on social media and improve the engagement you have with listeners. What’s even fascinating is you can customize chatbots according to the purpose you want to fulfill.
Through them, you can create games, provide news, or simply have conversations with people. There are many other things you can do with them.
At present, chatbots are still in the early adopter phase where you can learn about them in depth. According to Peter Lisoskie of Chatbot Nation, NOW is the perfect time to make one for your brand. You would not want to wait on the next phase where the market could already be saturated with competition.
You can join Peter in his 5-Day Challenge to learn hands-on and create your own working chatbot.
Branding and Engagement
Many podcasters ask why their shows aren’t growing.
As with all relationships, it takes time to be familiar with one another and grow. For now, you can take the time and resources you have and use them to strengthen your podcast brand first.
“Branding is the art of becoming knowable, likable and trustable.” -John Jantsch
You may not have a clear identity yet that listeners can be familiar with. It’s important that you know what your podcast is about and what you want to achieve with it.
Your brand will guide you in creating valuable content that listeners could really enjoy.
Once you have a clear understanding of your vision and mission, you can be more effective in leading people to what you have for them. And, you can leverage social media to strengthen that community of listeners you have created.
Have your own voice and engage. Then you’ll experience the power of what social media can do for your podcast.
**Video courtesy of Goalcast
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