Having guests on your show engages listeners and makes them more interested to tune in. Here are 7 ways to find guests for your podcast. Know where you can find them, know how to reach out, and get started.

Preparing for the Show

Before anything else, take some time to plan your show. Think about the goals you want to achieve in the process. Among the things to consider are the flow of your show’s episode, its duration, and its regular schedule.

As much as possible, have things go as planned. Guests like to be a part of a show that’s consistent and in good standing. Keep your podcast rolling through good preparation.

Finding Episode Guests

In any type of podcast, you have the option to invite a guest to your show. It’s a good way to keep your audience interested. There are many ways for you to do this. In any case, come up with a good strategy to help you achieve the results you want.

Consider the type of show you want to publish, its format, and length. Think about what you want to share. Think about what your guest can share.

Everything will eventually fall into place once you know what you want. When you’re ready to get started, here are some tips on how you can find guests:

1. Stay in Your Niche

Establishing your identity from scratch is never easy. The good news is you’re not alone. Find areas of interest wherever possible and be familiar with the industry you’re in. You will be happy to find others with the same interests in mind.

Learn about what makes them tick. Get to know the trends. Build good relationships.

As you get started, you’ll find it easier to find a guest from your circle of interest and network of people than to go search for those you haven’t even met. You can begin there until you have the privilege to reach out to others.

2. Attend Events in Your Industry

Workshops, conferences, forums, and other industry events are great avenues for you to meet new people in your circle. These events do more than just inform you about the concerns in your niche. They also provide you a variety of individuals to connect with—a bond that can be strengthened by time and experiences.

This does not exempt speakers. Many speakers are very open to talk to. Introduce yourself to them, and share your story. In the end, you can come up with a good plan to meet and have an interview. Simply speak and be confident that you have something to share.

3. Connect through Social Media

Who doesn’t have a social media account? Almost everyone, including amiable personalities, thrive in Twitter, Facebook, LinkedIn, etc. The social media has had a great contribution in getting out news fast. People can easily share your cause with just a click of a button. To find guests through the social media, you can:

  • Ask others to introduce you to potential guests
  • Follow people with influence and reach out to them
  • Find leads through articles, photos, and other posts
  • Share your message and discover interested people
  • Join groups and forums, and let people know about you.

4. Amazon Up and Coming Authors

If you’re thinking about having authors on your show, consider the opportunities you have at Amazon. It’s filled with talented authors who could need your help to market their stories and boost their sales. Search for relevant keywords, find a book that is closely related to your industry, and contact the author. It’s a win-win solution that can keep your show running.

5. Guest Booking Services

Many podcasters benefit from guest booking services like Interview Valet. They can match you with suitable individuals for your show. That way you can increase your number of listeners and grow your business. You might even get the chance to interview a celebrated personality. Before you register for their services, take time to research about the company through testimonials and fellow podcasters. Overall, you get to focus on doing your show and spend less time and effort in finding guests.

6. Guest Recommendations

What better way to find guests than having recommendations from the ones you’ve interviewed? Your guests aren’t end goals in putting up an episode of your show. Reach out to them and get to know them better.

“Publishing is a business of relationships. The relationships you make at one house can carry over to another.” -Lisa Unger

In any area of life, it’s always good to have someone that you can connect with. Nurture the relationship you have. In the end, they will be happy to help spread the word for you and even recommend ideal guests.

7. Other Podcasts

Other podcasts in your industry aren’t necessarily your enemies in the field. They can be your strongest competitor, but they can also be your best sources for interesting guests. You can browse through iTunes and other venues for podcasts in your industry. Take time to browse through their episodes and top contents. That way you’ll find someone who can help market your brand as guest.

A Strong Network, A Reliable Brand

Podcasting is a great way for you to market your ideas. Whatever reason you have for putting up a podcast will show in your episode outcomes as well as in your line of guests. And, people will know that reason.

We live in a world of opportunities—a place of people in need of ideas to inspire them, to engage them, to get them going in life. Establishing connections and nurturing them present good opportunities to extend and expand your influence.

Your podcast is your brand, which people will know about through the relationships you create. How you handle guests and how you deliver your show can go a long way that you can possibly imagine.

If you have any comments or suggestions about 7 Ways to Find Guests for Your Podcast, tell us what you think! We love hearing from you!  


If you need help in your podcast editing and show notes, Podcast Pilot is available for you! Feel free to contact us at info@podcastpilot.com, or register for a free consultation or a paid coaching service. Podcast Pilot is your podcast buddy—reach out and get the solution you need!

5 Comments

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