How do you podcast? Many podcasters run their shows only to find themselves failing after 5 or so episodes. With hundreds of thousands of podcasts around the world, only a number are still active. It’s easy to start but difficult to continue.
There are various reasons for failure. Among them is not providing value to listeners. Here’s How to Add Value to Your Podcast Listeners. Learn why adding value is important, and understand how you can succeed.
The Importance of Adding Value
In any kind of endeavor, adding value has always been an effective way of adding and keeping people. It makes people know they are important. It makes them FEEL they matter.
Podcasters can have different reasons for starting a show. In the end, however, what matters most is the people who listen to them.
You can setup a channel and release as many episodes as you possibly could, but without listeners your show will be left to no value. It will be like a bell ringing in a vast desert.
There’s a saying that goes, “If your presence can’t add value to my life, your absence will make no difference.” Start your podcast not only because you wanted to, but also because it will benefit others. Start with a goal and leave with a difference.
Podcast listeners are like product or service customers. They tune in because they know you have something to offer.
The thing is…
Listeners have a lifetime value. And, your relationship with them has an influence over what you get as podcaster. It isn’t all about monetary gain.
When you add value to listeners, you add value to your podcast show as well. This is because the value you give encourages people to give you something back in return. Since they matter to you, you give them reason to also matter to them.
Here’s a list of things you can do:
1. Invest in Quality Equipment
Some even use second-hand equipment that still work really well. What’s important is they help you achieve the best of what you have in mind.
Here are some things to consider when buying equipment:
- REVIEWS – What are people saying about the it? Read posts and ask questions from people who have experienced using it. Learn from them.
- PRICE – Does it fit your budget? You can’t go too high above what you can afford. Many would say that taking risks is what drives you to success. But, it does not necessarily mean going far beyond your finances. Many invest in expensive equipment at the beginning only to end up quitting. You can start small, and have some upgrades as you advance.
- QUALITY – This refers to the durability of the equipment, and to whether or not it will suit your mission. Microphones, for example, have two types: condenser mics and dynamic mics. Think about where and what you’ll record, and check to see if the equipment can cater to your need.
Investing in the right equipment can help you produce quality recordings. You only want what’s best for your podcast listeners, and doing so enables you to do just that.
2. Prepare Each Episode
Preparation is critical in any podcast. The episodes you release reflect how well you prepared.
“It’s not the will to win that matters. Everyone has that. It’s the will to prepare to win that matters.” -Paul Bryant
Podcasters can have lots of tasks to perform. There’s recording, editing, scheduling interviews (if you have guests), and other things. You can find yourself with so much to do in so little time.
The good news is…
You can prepare to succeed in all those tasks. Challenges come and go, but your will to keep on can stay. And, that is what matters.
Plan your podcast episode ahead of time. The key is to have a set goal in mind as to when you’ll release and how often you’ll release your episodes. From there you can identify when you’ll need to finish specific tasks.
You can hire someone skillful if you don’t have all the time. There are lots of editors, show notes writers, and organizers who can help you out.
Without proper preparation, you run the risk of missing release dates and producing poor quality episodes. Following a consistent publication system makes things easier for you. Have a vision and mission that you can stick to in the long run.
3. Improve Speech
Have you listened to popular podcasts, such as Stop Riding the Pine and The Private Label Podcast? It makes a difference when a podcast host delivers a message clearly. Listeners find it easy to tune in and understand.
Clear speech paves the way for effective communication. Remember that communication is a two-way process that includes a speaker and a receiver. The speaker must make his message clear for the receiver to respond properly.
Doing so in each episode you release gives you a higher chance to have more podcast listeners. It helps build relationships and strengthen the trust formed in the process.
Like they say, clarity of speech precedes clarity of thought. Avoid stuttering and improve any speech speech disorders when you can.
You don’t want listeners straining their ears for something you deem important. A message worth listening to should be easy to understand.
“If you can communicate, you can get by. But if you communicate skillfully, you can work miracles.” -Jim Rohn
Aside from clarity, also try to improve on the way you present your ideas. Help listeners know what makes your episode interesting. You can arrange your show in a unique way, and make use of sound effects. Creativity is key.
Delivery impacts the way listeners experience your show. You don’t have to do extraordinary things to make your show fascinating. You can start by conversing in a friendly manner.
Your podcast reflects your personality. Help people see what makes you unique. And, be confident in your delivery.
4. Engage with Listeners
Podcast communities are built over steady relationships between the podcaster and his listeners. Podcasters need to identify what their listeners are interested in and check to see how they can add value to it.
One way is to engage with them. Follow what your listeners are up to. You can visit your podcast statistics and see where most of them tune in, and help them stay in touch.
You can give them a specific call to action at the end of each episode. Or, provide links in your show notes. However you plan to connect with them, what’s important is you maintain a steady communication.
“Instead of overly seeking to get more likes and followers on social media, seek to build trust and lasting relationships.” -Bernard Kelvin Clive
You can use social media to drive in listeners and to know what they can say about your show. You can use it to build and strengthen the connection you have.
Encourage them to engage with you. You can take the first step by liking their tweets, sharing their posts about your episode, or simply replying to their inquiries in comment threads or email.
There are other exciting things you can do. You can give away freebies, such as an eBook about your specialty. You can also choose to host an event outside your local area to give your podcast listeners an opportunity to meet you.
In all these, your goal is to connect with them and to make ways for them to do so.
Valuing Podcast Listeners
People can have different reasons for tuning in. They can listen out of sheer interest or listen just because they needed to. Whatever they have in mind, you have something that they can spend their time with.
The question is…
What makes your podcast worth it? What is one thing that people can benefit from you? Sometimes podcasters launch their shows thinking that they have a good idea to share.
But podcasting requires more than just having a good idea. You need to act on that idea, and implement it in the best way you can. Add value through your:
It’s easy to be good at something, and talk about it when you have time. But you need more than just plain conversations to drive in podcast listeners. Organize and deliver your thoughts in an interesting manner.
Think of good ways to keep them tuned in. Research and showcase interesting topics, because in the end you want people to value your show too.
Podcasting gives you the exciting opportunity to share what you know. Don’t disappoint yourself by not doing what you can do to improve your podcast. Be committed enough to keep up with your goals. Invest, plan, speak, and engage—add value.
Do you have other great ideas on How to Add Value to Your Podcast Listeners? Feel free to leave your comments or suggestions. We love hearing from you!