As unexciting as it seems to many, audio editing is critical in podcasting. It offers a variety of benefits for any type of show. Read the Importance of Audio Editing in Podcasts to learn about it.
Marketing through Storytelling
Go back to the time when you first thought about having your own podcast. What purpose did you have in mind? For many years, podcasting has been a viable marketing solution. With it, your business can reach a variety of potential and current consumers. You can gain faithful supporters as well.
When you think about marketing, what comes first to your mind? Do you immediately think about sharing your business to others, or do you also consider the seemingly insignificant aspects in doing it?
To many podcasters, the act of editing the audio doesn’t draw a lot of excitement. The internet teems with posts saying how dull it is. People liken it to washing plates or sweeping the floor. Well, does it have to be so?
“In the end, we’ll all become stories.” -Margaret Atwood
Podcasting, like any other medium, gives you the chance of telling a story—your business. It’s a great way for you to market it across a variety of people across the globe.
As you share that story, how do you plan to attract more listeners? Let’s say you have a great story, but is it sufficient for you to succeed? What works for others may not work for you. And, having more listeners does not guarantee that you’ll have the same number of support in the long run.
Needless to say, having high quality content in all aspects is important. This includes the quality of your message (how it is told) and the quality of the audio you have in channeling it out.
Benefits of Having Quality Audio
Through podcasts, you can entertain, teach, or do anything else you desire. You get to decide the type and use of your podcast. You can choose to have an audio podcast on health or a screencast on politics—whatever you want best. In any case, the sound quality it has will matter.
When you have quality audio, you get:
1. A Clear Message for Your Listeners
From the study conducted by Edison Research in 2016, we find that many Americans spend an average of 4 hours a day listening to audio. Majority of whom listen from mobile devices. This shows that many are willing to listen anywhere anytime.
If you browse through iTunes or other podcasting mediums, you’ll find that the top shows have premium sound quality. They sound clear apart from having an interesting story.
If people tune in to your show, will they enjoy listening to it? No matter how great your message is, it’s inconvenient for everyone to strain their ears to listen. Try to make it easy for your listeners.
You may have to get rid of background noise or any other unpleasant sounds. We all have a story to tell. We all have a story that everyone else can listen to. But, how people receive it makes a difference. Why make a great story difficult to understand?
2. Skillful Presentation
Podcasting as an art? This means bringing out the best in your show through skillful editing. You can deliver your message through interviews or typical conversation. You can also choose to add musical background or any creative touch to make you podcast sound interesting. In any case, apparently, you can do a lot with creative techniques.
Audio engineers can have their own style to make their podcast unique. Depending on what you aim to achieve, you can control the way it is presented.
Identify the right segments where you can insert clips, pauses, or changes in tempo. Design the show in the most appealing way possible. Timing is everything.
3. Higher Possibility of Increased Followers
With good content comes the potential of having listeners. With good content AND good sound quality comes a higher potential of increased followers.
When you have your message clearly presented to your listeners, it will not be a surprise when you generate a lot more followers—loyal supporters. There’s a big difference between simply increasing the number of people tuning in to your show and the number of supporters that adhere to your show.
Your avid supporters can help spread the word for you. They can be your brand ambassadors, and can tell others about how wonderful your podcast is. When you invest in them, you give your show a higher potential for growth.
Think about the snowball effect. When you bank on the number of listeners you have and cultivate the relationship you have with them—get them to trust you, you get a greater chance of increase. Learn about conversion rates and the impact they have on your business.
Of course, consistency is the key. Be consistent in providing quality message with quality sound.
Premium Podcast for Everyone
When you have the skills, audio editing will not present a problem. In the long run, you may even love doing it. Others can have their own reasons when they say it’s tedious or boring. Just like any other activity in the world, it can end up having it as your passion which pays really well regardless of the situation.
Many podcasters work alongside audio engineers when they don’t know how to edit or when they do not have the time to do so. It’s advantageous for both parties in any case. But to provide the best possible output, it’ll be worth it to maintain a healthy work relationship through honesty and transparency in every task.
In the end, your listeners matter more than any issue that could arise. If you lose them, what would become of the message that you so diligently tried to put up?
Come up with a good work system. Work together to come up with a good show that will not only benefit you but also your listeners.
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