Podcasting involves a number of different tasks. There’s editing, writing show notes, planning for content, and so on and so forth. To succeed, it requires dedication and taking action. And whether you are just starting in your show or not, you might NEED to outsource some of the tasks. Here are the pros and cons of outsourcing your podcast.
Podcast Tasks to Outsource
There are basically 6 easy steps for publishing a podcast. But, did you know that there are 2 primary tasks that you can outsource? They are: editing recorded audio and writing show notes.
While it’s true that there are free editing software available, there exists the challenge of learning how to use them and be able to master the craft of editing. It’s possible to learn and master, but it can take a long time before you actually start editing your first podcast episode.
You do your best to get rid of background noise, long periods of silence, and other unnecessary parts of your recorded audio. Once done, the next step is post production where you can insert transition effects, sponsor clips, and others that you want to add and beautify your episode with.
Those things may not really pose a problem especially if you consider your podcast simply as a hobby and not as an actual trade. It’s also not a problem if you know how to do it yourself and if you have the time to do it.
If you are just starting out or if you’re not confident enough to craft an amazing podcast episode, there are skilled individuals who can do them for you.
You can send your recorded audio to audio engineers who can expertly edit and beautify your episode. They are people who have tools, know how to edit, and usually know where to find resources that you can use for your show’s audio.
Sometimes editing can take many hours to complete depending on various factors. You can plan ahead and think of the different segments you want to include. Simply inform your audio engineer about them, and the two of you can work together towards success.
2. Show Notes
Show notes help listeners identify what your podcast episode is about. The notes can include the name of your guest (if you’re doing an interview), links to resources, and your contact information.
The thing is…
Podcasters often face the dilemma of making their episodes enticing enough for people to tune in. You can attract people through your episode title, description, and SEO. And, you can do it through show notes.
Show notes not only give room for descriptive and persuasive elements, but also help optimize your episodes for search engines. That makes it helpful for people to find your show easily and subscribe for more.
There are many ways that you can write show notes. You can provide a simple outline of the things you discussed in your episode, provide a transcription, or ultimately entice people through short paragraphs. You can refer to Stop Riding the Pine podcast for some really cool examples.
But just like editing your audio, writing show notes need time and patience to complete. It also requires at least the basic knowledge of SEO and writing to succeed.
You can always do it yourself. But if you want to skip doing the task or if you are not confident enough to produce a good copy, you can turn to skilled individuals to do it for you.
The Pros of Outsourcing
Outsourcing tasks is no longer new to the podcast industry. Many podcasters have found it beneficial. Among its benefits are:
1. Free Up Time
Are there other things you love to do outside of podcasting? Outsourcing frees you time and allows you to do those other things you love. It could be surfing, spending quality time with your family, or just walking your dog at the park.
With someone to do the tasks in your place, you can also focus in doing other important functions in your podcast. Running a show comes with a number of responsibilities. Especially if you are going solo, you can use a hand to complete tasks and make things convenient.
2. Publish On Time
One of the challenges in podcasting is releasing a show on time. By outsourcing tasks, you can get ahead of your schedule and ensure everything is complete before your release date.
You can record in advance, submit the recordings to the audio engineer for editing, and agree to have it on a set date. What’s important is you give the audio engineer a reasonable amount of time to complete the episodes.
Having your episodes ready in advance also makes it convenient for the writer to complete the show notes and get your show ready to roll.
3. Sound and Look Professional
This is particularly true for podcasters who are just new to the skills of editing and writing. It’s absolutely nice to be able to craft your own show.
But if you lack the skills to do it, you can rely on skilled individuals instead. They can help you polish the audio of your episodes and create SEO-optimized show notes.
4. More Heads Can be Better than One
Working with other people allows you to see different sides of a situation. Challenges will always be a part of a podcasting journey. But with your combined efforts, you can come up with excellent solutions.
It’s not about having a lot of people to confide with or rely on. It’s not about listening to many other voices apart from your own.
“Sometimes the most ordinary things could be made extraordinary, simply by doing them with the right people.” -Elizabeth Green
You can stand in the lead with a clear vision, and guide others to where you want your show to go. Along the way, they can offer suggestions or valuable advice that you can apply.
The Cons of Outsourcing
Outsourcing also has its own share of weaknesses. Among them are:
1. Talk About Finances
Starting a podcast on your own is pretty much convenient with affordable tools. But if you decide to hire people to do the tasks, you would definitely need to allocate some amount to keep them.
The good news? With the right people in place, outsourcing is cost-effective.
You get to save time and energy from not having to do things you don’t know or simply don’t enjoy doing. You also get to focus on other important functions that will grow your podcast.
It’s a good solution for a startup as well as for those who have been in the industry for years. The only thing is you need to budget wisely and find the right people to work with.
2. Busy as a Bee
You can connect with skilled people, give them your trust, and start working together. But to succeed, you need to establish good communication and an organized work system.
The thing is…
Even with an able help, you can be too busy on other things to the point that you delay submitting your recorded files and other pertinent episode information.
It’s a good thing to have someone automate things for you, but you also have to do your part of providing what’s necessary. In the end, things don’t work well and you suffer missing episode schedules and providing high quality episodes to your listeners.
The people you’re working with could also have other agenda to attend to. They may not be around when you need them. What you can do is a agree on a system with regards to time, project files and folders, and communication.
3. Failed Expectations
It’s natural to expect good things to happen when working with skilled individuals. Unfortunately, disappointments can still appear along the way.
You may have expected them to never miss a call from you or be perfect all throughout. Well, any podcaster would want the best for his show.
Someone once said that the right people will work with you through blood, sweat, and tears. What you can do is give yourselves some time to adjust and be comfortable with one another.
If things don’t work well for you after a very long time already, you may have not yet found the right people to work with. Consider some time to assess the situation with them. And, be open to options.
Consult with an Expert on Outsourcing
Being able to outsource is a privilege which not a lot of people have. It requires a steady budget as well as time and understanding. But, the benefits it has are can help propel your podcast to success.
What’s important is you have the dedication and be willing yourself to take action when necessary. Both you and the person you’re outsourcing to have the task to maintain and grow your show.
If you have some concerns about outsourcing, you can approach an expert for consultation. Together, you can consider options and come up with solutions on when and how to outsource your podcast.
**Photos courtesy of Brooke Lark and Natalya Zaritskaya
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