The idea is no longer new—social media can help promote your podcast show. But, the question is: is it working well for you, or are you spending a lot of effort only to receive minimal results? Well, you just might need to step back and check whether you have all things set up in your account. Here’s a list of 5 things your podcast needs to set up on social media.
Your podcast bio is the first thing that people usually look for when they want to know about your show. It tells a story of who you are and what you are up to.
Visiting a social media account is pretty similar to having a book to read. You say, “Oh, this book LOOKS nice. I wonder what it is about.” You can scan through the book or start reading it to find out its ultimate story.
But if you wish to know about it immediately, you can refer to its summary instead. Or, ask a friend about it. Either way, you receive an idea of what it is about.
That becomes a deciding factor. It works the same way with your social media visitors. Knowing even just the basic things about you helps them decide whether they will follow you or not.
There are a variety of ways that you can present your bio. One way is by simply stating the interesting thing you tackle in your podcast, just like what Freakonomics did in the image above.
You can add a call to action or another social media handle. Other than these, you can also just put in relevant hashtags or a link to your show. It can even be a single shout out sentence.
Whatever you decide to showcase and however you present it, your bio gives your visitors a gist of your identity.
2. Contact Information
Putting your podcast show on social media already means that you want to extend your reach. You want more people to know about your unique offerings. Your account can also serve as your loyal subscribers’ haven, where they can bask in more of your presence.
“People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want.” -Don Crowther
People have their own share of needs that you can cater to with your social media account. For that, you can make yourself available by providing your contact information.
That may include your active email address, your phone number, or official website.
Being approachable builds trust and thus strengthens relationships. When reaching out, it’s natural to expect response from the people you are reaching out to. It’s not simply extending a hand and not really providing help.
You reach out to let people know you’re available, that you exist. In the long run, you want them to turn to you because they know you can be trusted with the unique offerings you have.
3. Podcast Community
Who are your target listeners? These are people with specific values, interests, and backgrounds.
To attract the people you have in mind, you can start by following those you want to associate with. They can be your role models in the industry or other podcasters in the field.
What you can do is…
Position yourself in a way that will attract people with similar interests. You can tap on key influencers or thought leaders to help their followers know about you too.
“You can never go wrong by investing in communities and the human beings within them.” -Pam Moore
Once you have that podcast community in place, no matter how small it is, you can grow it by building on the trust you have for one another.
4. Brand Consistency
An online presence. Your social media account contributes to your overall identity online. You can be on Facebook, Twitter, Instagram, or on any other places in the internet.
The thing is…
The little things you post allow your audience to see the big picture of who you really are and what you are about. That sets the stage for the complete experience that they get from you.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou
According to Brand Strategist Jared Angaza, a brand is the experience that you create either deliberately or unintentionally. And, it is that experience that people will remember.
What you can do is create a perfect strategy that can provide your audience with the best experience when they visit your social media account. You can incorporate that in your profile and cover photos, posts, and any other features you have on your account.
5. Regular Posting Schedule
How do you make sure that your posts on social media will reach your target audience? Time can tell—literally. Consider the time slots that people are most active in the platforms you are in.
Monday mornings can be a good way to post something that will help them prepare for the week. Wednesday evenings can be a time when they will need something to keep them going or motivated.
The thing is…
Throughout the week, people have different agenda or free time that you can tap into. Consider the best times to post in your niche, and schedule your posts accordingly. That way, you know your posts will reach a number of people.
And when they do, you ensure your posts have what it takes to attract them. It can be informative, entertaining, or however you wish to present it.
What’s important is that your target listeners find your posts—not only because they exist, but also because they are interesting. Make ways, captivate, and strengthen relationships.
**Featured image courtesy of Kyra Preston
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