We noticed that a couple of podcasters quit after just releasing 15 episodes. Some don’t even go as far as that. They quit just after their 3rd or 4th episode. What could have gone wrong? What could they have possibly missed? Sometimes the answers to these questions are just hanging in the air, waiting for podcasters to grab them. Here are some things to consider before you quit your podcast.
Startup Excitement and Blues
Although starting a podcast is inexpensive, it does not necessarily mean that it does not require work. We can get easily excited and get our hands on to start immediately.
A typical scenario is we consult with an expert, refer to a variety of sources, create a list of things to do, build a podcast site, and the list goes on. But even after all the things you did, you eventually reach a point when you think about quitting your podcast.
“People want to capture the same success that they’ve seen others have—but they don’t ask why those people have it.” -Ryan Holiday
Ryan nailed it in his article titled “Please, Please, For The Love Of God: Do Not Start a Podcast“. With all the success stories you hear from different shows, it’s not difficult to desire the kind of success they have. To live it for yourself and for the community you think is just waiting for you to speak.
But with all the excitement, podcasting involves a variety of tasks that we need to fulfill. Some simply satisfy themselves with recording and releasing new episodes. How about you—what do you think of podcasting?
Things to Consider in Podcasting
There are basically three things to consider. They are areas of growth that you can focus on: communication, leadership, and distribution. You may remember that we discussed these in our previous post.
Of all the people you communicate with, your listeners receive the biggest share. What you relay to them has the power to influence lives, mindsets, and to your show as well. This is a top reason why experts encourage podcasters in the industry to identify their audience—to have a clear perception of who they are and what they could possibly be in need of.
It’s easy to get carried away with the idea of “one size fits all.” But in reality, listeners come from different backgrounds and have different needs in mind. What unites them is the vision you have for them on your show.
Consider this for example…
When you want to start a podcast that would educate people about a food supplement you’re selling, you take into consideration the type of people you would want to tune in. They could be people with average salaries, people in a specific place in your country, and people who would love to have an answer to their illness.
The same goes for any other podcast. There exists a need to consider the type of people that you would want to tune in.
Another example is when you are considering to start a podcast that will encourage business owners. The problem is, anyone can have that idea. People would love to hear encouraging talks—but what is that one thing that will make you unique from everyone else?
As you ponder on establishing a good relationship with your listeners, it is also valuable to think about who they really are. The information you get from them will help you come up with solutions that will work for you.
Before you quit your podcast, you can apply these solutions to:
- The way you host the show – the language you use, the tone of your voice, the overall experience you present with your presence
- Your show’s schedule – indicates when your listeners are most active
- Community engagement – the platforms you focus on, the people you meet and learn from
2. Thought Leadership
Podcasting opens you to the role of a leader. You lead people to your thoughts. And that can go a long way.
Just as Thought Leadership Lab said, it is not about being known but about being known for making a difference.
Do you still remember the time you considered starting a podcast? What prompted you to do so?
Your desire to reach people with your thoughts sparked you on a journey of achieving goals for them. Through the episodes that you produce, you tap on their time and ready ears. You knew you had something that they too can benefit from.
Before you quit your podcast, you may consider:
- The reason you started your podcast – revisit it
- The system and strategies you have – discover the good points and the bad
In his interview with Scott Paton, Seth Greene dove into his success story. Scott has been a part of more than 30 podcasts in his career. He has thousands of people tune in one of his shows.
He shared that his billion dollar mistake was that he lacked focus. You may find his name all over in iTunes with links to different topics.
“People that like your voice and your manner and the way that you communicate will gravitate towards you. The ones that don’t will go away.” -Scott Paton
Scott understood the significance of having something unique to offer. You can present that through your voice, manner, and way of communication. But farther in the interview, he emphasized that just because people don’t like the way you do your podcast, does not necessarily mean that there aren’t a lot of people who do.
The thing is…
There can be actually more than the number of shares and likes that you see on your podcast site. Their numbers do not necessarily mean that your message or episode reached the same number of people.
Each of the episodes shared directly from your show may have been shared by others to different platforms. But you may not just really see how many you have reached so far.
Ever thought about how BuzzFeed became popular?
BuzzFeed may not be a podcast, but they produce content just as podcasts do. What they did was they studied the data they had from the people they reached. What they found was a structure of engagements.
Before you quit your podcast, you may consider:
- Your distribution strategy – your marketing platform, your distribution schedule
- Community feedback – what people say about your show
- The tools you’ve used – their individual purpose
As easy as it may appear, podcasting carries with it a number of tasks to fulfill. Before you quit your podcast, take some time to consider some areas that you may have overlooked. Sometimes you could use some evaluation on what is really happening on your show.
Like they say, success doesn’t happen over a short period of time. It requires deliberate effort. What you may have thought is hopeless, may just need a little push. A little more of hard work.
Quality, after all, is not something done on accident. If you want to provide your listeners with a great show, what else do you think you still need to improve on? You can strengthen the weaknesses you have, or do what others would tell you: quit your podcast.
What can you say about the Things to Consider Before You Quit Your Podcast? Visit us on Twitter. Don’t forget to leave your comments or suggestions. We would love to hear from you!
Other Articles You May Like:
- Podcasting: A Viable Marketing Solution for Your Company
- How to Add Value to Your Podcast Listeners
- What Social Media Can Do for Your Podcast
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