Back in 2015, Statista reported that there were around 60 thousand active podcasts on iTunes alone. Whether this number has increased or not this year, podcasters still face the challenge of keeping up with their shows and sadly some of them have quit in the process. What could you have done when you thought you’ll succeed in podcasting but fell short of your expectations?
Here are 5 things you should have prepared for…or better yet, things that you might consider implementing now in order to continue and succeed with your podcast.
1. Come up with a well-defined plan
By well-defined, we mean that you take advantage of the privileges you have with your podcast and be specific with what you want to achieve in your journey.
“We’re not really good at knowing what we want, and we are very quick to say ‘this sucks’. That’s where the opportunity lies.” – Gary Vaynerchuk
Plans serve as a roadmap. They direct you to things you should do as well as to milestones to look forward to. Those milestones could provide answers to questions like:
- How many episodes to complete in a month?
- What kind of stories to present?
- Who are the guests to interview in your show?
- Any awards that you could win in the process?
- Any events that you could attend to?
- How many loyal subscribers to reach and with what medium?
- Any strategies to implement or event to host before the year ends?
Just like what Gary Vaynerchuk said, people are not good at having a clear picture of what they want. But when you find yourself in the situation that you dislike, that is when you get an idea of what should be.
Where are you now on your podcasting journey? Perhaps you are in a place where you need a map to guide you. You can take action now by listing down the things you want to achieve and work on them.
Related Blog Post: 10 Bad Habits that Delay Your Podcasting Process
2. Discover other benefits of podcasting
Podcasting does offer a way for you to earn. But there are also other benefits aside from simply making wealth.
With podcasting, you can:
- Establish relationships with your clients or fanbase
- Position yourself as an authority in your niche
- Inspire others with the stories you deliver
- Help authors, business owners, and thought leaders promote their endeavors
- Enrich people’s lives with the things that matter
What is your reason for starting a podcast? What motivates you every time you prepare for an episode of your show?
True enough, you can monetize your podcast through affiliates, sponsorships, and valued products or services on your website. But there are things that you can achieve outside of them.
Find out other opportunities that you can grab to succeed in your podcast.
3. Attract listeners with a marketing strategy
This calls to mind a famous quote by Yogi Berra…
“If you don’t know where you are going, you’ll end up someplace else.”
Similarly, in marketing your podcast, it is worthwhile to consider what you need to do to achieve the results you wanted. How should you go about marketing your show to others?
Among the things to consider when promoting your podcast:
- On which social media platform are your target listeners most active?
- What are your measurements of success? Any specific goals you want to achieve?
- Who is your target audience for your marketing endeavors?
Facebook, Twitter, LinkedIn, Instagram and other social platforms provide an open door for you to take the spotlight and attract listeners. But without knowing what you should do on these platforms or who you should be marketing to, you might not end in the direction that you want your podcast to take. Or, you could miss out on opportunities for growth.
Recently, we invited some of our social media followers to an industry event. What’s our takeaway? If there is one important thing we learned, it is this: take time to look deeper into who your recipients are because some of them might no longer be active or the content you are sending is irrelevant to them.
Having a marketing strategy can help you avoid the same mistakes for your podcast. It pays to be careful because what you do can affect your listener count as well as the overall value of your podcast.
4. Add value to your community of listeners
Quick question: for whom are you running your podcast? Is it directed solely at your self or do you also value the things that your listeners care about? Business author and former management professor Michael LeBoeuf said this…
“A satisfied customer is the best business strategy of all.”
You can add value to your community of listeners through:
- Investing in good podcasting equipment (just like the Miktek microphones we have in our shop)
- Making sufficient preparation to provide quality audio and show notes
- Improving the way you communicate with your community
- Engaging with your listeners and social media followers
There could be times when you would feel in a hurry to release an episode, but that does not necessarily have to reflect on its quality. One way to avoid this is to prepare ahead of time. So that when it comes out, it will be nothing less than your listeners would enjoy it to be.
Related Blog Post: How to Add Value to Your Podcast Listeners
5. Bring out your podcast’s best potential through commitment and follow-up
Many times we have come across leading personalities and their commitment to their cause. From a post by Daniel J Lewis alone, you’ll hear 100 tips from other podcasters.
By definition, commitment is that act of continuance and fulfillment of tasks in the process. Like the featured podcasters, that commitment can be reflected in the way you address areas of concern in your show such as in an interview or in your marketing endeavors.
When you thought you’ll succeed in podcasting, look back and learn from your experiences. Be committed enough to take action and follow-up with the results. Because there’s truth in the old saying which says, “Quitters never win.”
Let us know what you think about this post titled When You Thought You’ll Succeed in Podcasting. Leave us a comment below and share your thoughts with others. We would love to hear from you!
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